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Email2026-02-15•7 min read
Email Automation for Caterers: 3 Sequences That Book More Events
What to send after a lead opts in, requests a quote, or goes quiet.
You need three baseline sequences: welcome nurture, quote follow-up, and reactivation. Keep each under 4 emails and include one proof point per message.
For quote follow-up, send case studies tied to event type. A wedding lead should not receive generic corporate examples.
Every sequence should end with a strong scheduling CTA linked to your booking page.
Want help applying this to your catering business?
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